Joachim Schmid

New Books

Posted in Publications by JS on December 31, 2009

Quick Response
Quick Response is a hands-on introduction into the realm of QR code applications and demonstrates a way in which two dimensional bar codes can be used to view images. People have to “read” this book by taking photos of each page using a cameraphone. The phone’s QR reader will then decode the abstract image to reveal that each image is an encoded URL for a photograph hosted on Flickr. The series of photos demonstrates the variety of modern commercial, artistic and subversive QR code applications. In addition, the book demonstrates a new way of appropriating other people’s photographs.
21×13 cm, 40 pages, softcover 6 €

Twentysix Gasoline Stations, Every Building on the Sunset Strip, Thirtyfour Parking Lots, Nine Swimming Pools, A Few Palm Trees, No Small Fires
Between 1963 and 1972, Edward Ruscha published fifteen artist’s books, his first being Twentysix Gasoline Stations; a book which is considered to be the first modern artist’s book, and has become the iconic precursor and a major influence on the emerging international artists’ books culture. Twentysix Gasoline Stations, Every Building on the Sunset Strip, Thirtyfour Parking Lots, Nine Swimming Pools, A Few Palm Trees, No Small Fires is a modern remake of some of Ruscha’s famous books, all grouped in one volume. Unlike the original books it relates to, this work was made entirely at my Berlin studio. I didn’t visit Los Angeles to make the book and I didn’t use a camera either. The camera is out there.
18×18 cm, 198 pages, softcover 30 €, hardcover 42 €